Did you know that upselling and cross-selling are two of the easiest ways to boost your salon's revenue - while enhancing your clients' experience?
It’s not about being pushy; it’s about offering value and ensuring your clients leave feeling pampered and well-cared-for.
In the beauty industry, word of mouth is everything. But in today’s digital world, client reviews and testimonials are the new word of mouth. They’re more than just feedback - they’re powerful tools to build trust, attract new clients, and showcase your expertise.
Here’s why client reviews matter and how you can gather more of them:
Leadership in beauty salons has evolved drastically over the years, and what worked in the past won’t keep your team thriving in 2025.
With new challenges emerging - staff valuing well-being more than ever, rapid technological advancements, and the increasing pace of change - it’s crucial for salon leaders to adapt.
Here are five key strategies to help your salon flourish:
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