Selling retail can feel like a minefield for many beauty therapists.

You know your products are amazing.

You know they can genuinely help your clients.

Yet when it comes to recommending them, you hesitate.

Maybe you feel pushy, awkward, or worried about rejection.

Sound familiar? You’re not alone.

The truth is retail doesn’t have to feel salesy. When done right, it’s simply an extension of the care you give in the treatment room. But most therapists unknowingly fall into traps that make retail harder than it needs to be.

Today, I’m breaking down the five biggest mistakes I see beauty professionals make when selling retail - and how you can fix them fast.

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If you're a beauty therapist, salon owner or skin specialist who relies on a steady stream of local clients, there’s one free tool that could dramatically increase your bookings.

And yet, many professionals barely scratch the surface of what it can do.

It’s your Google Business Profile (GBP) (formerly known as Google My Business).

And if you're not actively using it, updating it, and optimising it, you’re probably losing clients to someone who is.

In this blog, we’re going to cover why your GBP is so powerful, the biggest mistakes I see beauty pros make with it, and how you can finally master it - even if you’re not techy.

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