Let’s be real - if screen time counted as cardio, most beauty business owners would have Olympic-level fitness by now.
Between posting on Instagram, replying to DMs, filming Reels, scrolling for ‘ideas’ and answering client messages, your phone has basically become your business partner - and not always the good kind.
But here’s the truth: spending more time online doesn’t necessarily grow your business. In fact, it often drains your creativity, focus and energy - the very things that attract clients in the first place.
If you’ve ever found yourself justifying a 45-minute ‘scroll break’ as market research, this one’s for you.
