If you're a beauty therapist, salon owner or skin specialist who relies on a steady stream of local clients, there’s one free tool that could dramatically increase your bookings.

And yet, many professionals barely scratch the surface of what it can do.

It’s your Google Business Profile (GBP) (formerly known as Google My Business).

And if you're not actively using it, updating it, and optimising it, you’re probably losing clients to someone who is.

In this blog, we’re going to cover why your GBP is so powerful, the biggest mistakes I see beauty pros make with it, and how you can finally master it - even if you’re not techy.

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I’m Jane Bryan, your Beauty Business Co-Pilot & Growth Leader.

Let’s talk about one of the most common things I hear from salon owners and beauty therapists: “I rely on word-of-mouth to get new clients.”

Now, don’t get me wrong – word-of-mouth referrals are brilliant.

They mean your clients trust you.
They’re free.
They’re organic.
They feel good.

But here’s the hard truth:

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